“You cannot fake chic, but you can be chic and fake fur.” - Karl Lagerfeld
Unreal Fur – we are about the lush look of fur – without harming animals.
Unreal Fur designs are made using the highest quality faux furs, to bring you the look and feel of the real thing.
You may ask why go faux? Our answer is simple – animals are not ours to wear.
Millions of animals each year are killed for the fashion industry. There is endless suffering that goes into every real fur coat. Fur farmers use cheap and brutal killing techniques which can include gassing, poisoning, suffocation, electrocution, bludgeoning and sometimes even skinning an animal alive. To make matters worse, the cruelty begins from the moment these animals are born – they are bred for their fur and spend their entire lives caged up in small, confined spaces.
Our brand is not “About Us” – it’s about you, about how Unreal Fur makes you feel, how it makes you look and what it does for your conscience.
Whilst faux fur has been around for a while, until recently there has been a lack of stylish cruelty-free clothing on the market. We source only the highest quality furs to bring you a look that is the same and a feel is soft and luxurious to touch, the options are endless, and our conscience is clean.
Wear your own skin.